The Power of Persuasion: How We're Bought and Sold

The Power of Persuasion: How We're Bought and Sold
ISBN-10
0471763179
ISBN-13
9780471763178
Series
The Power of Persuasion
Category
Psychology
Pages
294
Language
English
Published
2006-01-23
Publisher
John Wiley & Sons
Author
Robert Levine

Description

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn." --Slashdot.org "If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches." --The Globe and Mail "Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation." --The Wall Street Journal "This wonderful book will change the way you think and act in many realms of your life." --Philip Zimbardo former president, American Psychological Association

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