Beyond Six Sigma: Profitable Growth through Customer Value Creation

Beyond Six Sigma: Profitable Growth through Customer Value Creation
ISBN-10
0471787965
ISBN-13
9780471787969
Category
Business & Economics
Pages
320
Language
English
Published
2006-05-19
Publisher
John Wiley & Sons
Authors
Gary Plaster, Jerry D. Alderman

Description

In this breakthrough guide to driving profitable growth, authors Gary Plaster and Jerry Alderman introduce CVC, a revolutionary customer-centered business paradigm that marries Six Sigma tools to the sciences of marketing and strategy.

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