Football U.: Spectator Sports in the Life of the American University
- ISBN-10
- 0472112996
- ISBN-13
- 9780472112999
- Category
- Education
- Pages
- 292
- Language
- English
- Published
- 2003
- Publisher
- University of Michigan Press
- Author
- J. Douglas Toma
Description
Toma scores with a balanced look at the use of athletic programs as a tool in "branding" universities and in building community spirit, support, and identity both on campus and off. 11 photos.
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