Marketing is a battle fought in the minds of your customers. This book unravels how customers think and make decisions and shows you how to use this to increase sales and improve bottom line profit."--Publisher description.
In This Book, The Two Authors, Together With India S Most Respected Personalities From The Fields Of Marketing, Communication, Academics And Social Science, Explore The Whole Meaning Of A Brand, Not Just In The Reality Of Today S ...
"--Page ix, x from the book entiteled Marketing To Win: Creating and Sustaining Your Non-profit Brand
These four elements are the factors which play the crucial role on which basis the brand community concept is being established. To make this work the perceptions of the existing as well as the potential customers needs to be explored
They provide a rigorous approach to guide innovation efforts from strategy creation through execution. This is a must-read for anyone who is trying to create a new product or develop a new business model.” –Dr.
This groundbreaking work tears down the old definition of branding.