This is PR: The Realities of Public Relations

This is PR: The Realities of Public Relations
ISBN-10
0495569054
ISBN-13
9780495569053
Series
This is PR
Category
Communication in marketing
Pages
432
Language
English
Published
2009-03-01
Publisher
Wadsworth Publishing Company
Authors
Doug Newsom, Dean Kruckeberg, Judy Vanslyke Turk

Description

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, International Edition covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.

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