The Advertising Concept Book: Think Now, Design Later : a Complete Guide to Creative Ideas, Strategies and Campaigns
- ISBN-10
- 0500516235
- ISBN-13
- 9780500516232
- Series
- The Advertising Concept Book
- Category
- Advertising
- Pages
- 296
- Language
- English
- Published
- 2012
- Author
- Pete Barry
Description
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Get the book
Other editions
-
- 2016-09-08
- - pages
- Paperback
- National Geographic Books
-
- 2016-08-10
- 296 pages
- Ebook
- Thames & Hudson
Similar books
-
The Advertising Concept Book: Think Now, Design Later : a Complete Guide to Creative Ideas, Strategies and Campaigns
By Pete BarryHow do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want...
-
Creative Advertising: Ideas and Techniques from the World's Best Campaigns
By Mario PrickenWhat makes an advertisement memorable? Creative Advertising unravels the creative process behind some of the most original and effective campaigns of recent years.
-
Advertising Creative: Strategy, Copy, and Design
By Tom Altstiel, Jean GrowIn this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape.
-
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
By Luke SullivanPart how-to and part exposé, Hey Whipple, Squeeze This is the insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, dim-witted, and ineffectual in the industry.
-
What's in a Name?: Advertising and the Concept of Brands
By John Philip Jones, Jan S. SlaterMichael L. Ray , Alan G. Sawyer , Michael L. Rothschild , Roger M. Heeler , Edward C. Strong , and Jerome B. Reed ... Sidney Weinstein , Valentine Appel , and Curt Weinstein , " Brain Activity Responses to Magazine and Television ...
-
Advertising for People Who Don't Like Advertising
By KesselsKramer KesselsKramerThe company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry.
-
Pick Me: Breaking Into Advertising and Staying There
By Janet Kestin, Nancy VonkForget the clichés, this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
-
Advertising by Design: Generating and Designing Creative Ideas Across Media
By Robin LandaDuke, Dustin Dunkin' Donuts Dunn, Carol Dunn, Joslyn Dunn, Ryan Durant, Kevin Duration Durbin, Robert Dynamics Dynamic visual hierarchy Earned media Eastwood, Matt eCampus.com Echolab Economy (term) Edges Edge alignment Edwards, ...
-
D&AD. the Copy Book
By D&ADThis book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on.
-
Junior
By Thomas KemenyThomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too.