Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business
- ISBN-10
- 0520226887
- ISBN-13
- 9780520226883
- Category
- Business & Economics
- Pages
- 461
- Language
- English
- Published
- 2001
- Publisher
- Taylor & Francis US
- Author
- Roland Marchand
Description
Over the course of the 20th century, America's giant corporations underwent an astonishing change, from being reviled as dangerous leviathons, to being respected, and somethimes revered. This text examines the reasons for this tranformation.
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