Championing Science: Communicating Your Ideas to Decision Makers

Championing Science: Communicating Your Ideas to Decision Makers
ISBN-10
0520970187
ISBN-13
9780520970182
Category
Language Arts & Disciplines
Pages
272
Language
English
Published
2019-01-22
Publisher
Univ of California Press
Authors
Roger D. Aines, Amy L. Aines

Description

Championing Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact.

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