Risk Communication: A Mental Models Approach

Risk Communication: A Mental Models Approach
ISBN-10
0521002567
ISBN-13
9780521002561
Series
Risk Communication
Category
Psychology
Pages
351
Language
English
Published
2002
Publisher
Cambridge University Press
Authors
M. Granger Morgan, Howard Heinz University Professor of Social and Decision Sciences and Engineering and Public Policy Baruch Fischhoff, Ph.D., Baruch Fischhoff

Description

The procedure uses approaches from risk and decision analysis to identity the most relevant information; it also uses approaches from psychology and communication theory to ensure that its message is understood. This book is written in nontechnical terms, designed to make the approach feasible for anyone willing to try it. It is illustrated with successful communications, on a variety of topics."--Jacket.

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