Risk Communication: A Mental Models Approach
- ISBN-10
- 0521002567
- ISBN-13
- 9780521002561
- Series
- Risk Communication
- Category
- Psychology
- Pages
- 351
- Language
- English
- Published
- 2002
- Publisher
- Cambridge University Press
- Authors
- M. Granger Morgan, Howard Heinz University Professor of Social and Decision Sciences and Engineering and Public Policy Baruch Fischhoff, Ph.D., Baruch Fischhoff
Description
The procedure uses approaches from risk and decision analysis to identity the most relevant information; it also uses approaches from psychology and communication theory to ensure that its message is understood. This book is written in nontechnical terms, designed to make the approach feasible for anyone willing to try it. It is illustrated with successful communications, on a variety of topics."--Jacket.
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Other editions
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- 2018-09-25
- 544 pages
- Paperback
- John Wiley & Sons
-
- 2018-07-10
- 544 pages
- Ebook
- John Wiley & Sons
-
- 2018-06-29
- 544 pages
- Ebook
- John Wiley & Sons
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