The Hard Sell: The tricks of political advertising
- ISBN-10
- 052286631X
- ISBN-13
- 9780522866315
- Category
- Political Science
- Pages
- 255
- Language
- English
- Published
- 2014-08-01
- Publisher
- Melbourne Univ. Publishing
- Author
- Dee Madigan
Description
In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into: • How political ads are designed to work; • Who are they designed to work on; • How we pay for them; • Why we make so many negative ads; • How personal is too personal; • How spin works, particularly in an election campaigns; • How to make messages cut through the cynicism; • How politicians use journos who use politicians who use journos; • The gendered nature of it all; • And finally, what happens when it all turns to sh*t! Dee is candid about the tricks of the trade and the lessons that can be learnt.
Get the book
Other editions
Similar books
-
Digital Cities: The Internet and the Geography of Opportunity
By Karen Mossberger, Caroline J. Tolbert, William W. FrankoTimberlake, Jeffrey M., AaronJ. Howell, and Amanda Staight. 2011. “Trends in the Suburbaniza— tion of Racial/ Ethnic Groups in U.S. Metropolitan Areas, ...
-
TVA and the Tellico Dam, 1936-1979: A Bureaucratic Crisis in Post-industrial America
By William Bruce Wheeler, Michael J. McDonaldFor example , on January 12 , 1972 , the newly - formed Timberlake Advising Boardcomposed of people from TVA , Boeing , various state agencies , and local ...
-
Encyclopedia of U.S. Political History
By Andrew Robertson, Michael A. Morrison, William G. ShadeIn 1816, Margaret married John Timberlake, a ship's purser in the U.S. Navy, but her conduct continued to be criticized. According to local gossip, ...
-
Drug Control Policy: Essays in Historical and Comparative Perspective
By William O. WalkerClark, Deliver Us From Evil, 218-23; Bonnie and Whitebread, The Marihuana Conviction, 5-15, 28, 32-45; Timberlake, Prohibition and the Progressive Movement, ...
-
Economic Politics in the United States: The Costs and Risks of Democracy
By William R. KeechNor was it to actasa centralized depository, an officeof discountfor commercialbanks, ora lender of last resort” (Timberlake 1978, p. 4).
-
Milton Friedman
By William RugerRichard Timberlake likewise thought Friedman was a “scintillating teacher” (Timberlake 1999, 22). Finally, Becker noted that “no course had anywhere near ...
-
The Libertarian Illusion: Ideology, Public Policy and the Assault on the Common Good
By William E. HudsonIdeology, Public Policy and the Assault on the Common Good William E. Hudson ... 191 Timberlake, Justin, 88 Tocqueville, Alexis de, 26 Townsend, Francis, ...
-
Taxing Choice: The Predatory Politics of Fiscal Discrimination
By William Shughart IIKrauss, Melvyn B., and Edward P. Lazear, eds. 1991. Searching for Alternatives: Drug-Control ... Paul, Randolph E. 1954. ... Timberlake, James, H. 1963.
-
A Short History of American Industrial Policies
By William R. NesterRichard H. Timberlake, The Origins of Central Banking in the United States ... Industrial Policy, and Rational Ignorance,” in Claude E. Barfield and William ...
-
The Boiling Point
By Todd WerdebaughIt 's like when someone judges you that way, and I know it 's because I 'm ... the one 's they judge and criticize have to deal with the pain they cause?