The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt
- ISBN-10
- 0525574522
- ISBN-13
- 9780525574521
- Category
- Business & Economics
- Pages
- 417
- Language
- English
- Published
- 2020-09-15
- Publisher
- Currency
- Author
- Sinan Aral
Description
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
Get the book
Other editions
-
- 2020-09-15
- 418 pages
- Paperback
- Currency
Similar books
-
The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and how We Must Adapt
By Sinan AralThe New Social Age -- The End of Reality -- The Hype Machine -- Your Brain on Social Media -- A Network's Gravity is Proportional to Its Mass -- Personalized Mass Persuasion -- Hypersocialization -- Strategies for a Hypersocialized World -- ...
-
The Charisma Machine: The Life, Death, and Legacy of One Laptop per Child
By Morgan G. AmesIn The Charisma Machine, Morgan Ames chronicles the life and legacy of the One Laptop per Child project and explains why—despite its failures—the same utopian visions that inspired OLPC still motivate other projects trying to use ...
-
Messing with the Enemy: Surviving in a Social Media World of Hackers, Terrorists, Russians, and Fake News
By Clint WattsIn Messing with the Enemy, the cyber and homeland security expert introduces us to a frightening world in which terrorists and cyber criminals don’t hack your computer, they hack your mind.
-
Never Be Alone Again: How Bloghouse United the Internet and the Dancefloor
By Lina AbascalNEVER BE ALONE AGAIN: How Bloghouse United the Internet and the Dancefloor is the first book dedicated to the music and Internet culture in the early 2000s known as bloghouse.
-
Hype: How Scammers, Grifters, and Con Artists Are Taking Over the Internet—and Why We're Following
By Gabrielle Bluestone“If you did this a few times a night, you could start to see thousands in top-line growth with hundreds in pure profit, and maybe you could do this for days on end,” Roy wrote. “I was genuinely curious if DoorDash would catch on but ...
-
Beasts of Burden: Wise Dogs and Eldritch Men
By Evan DorkinThis volume collects the comic-book series Beasts of Burden: Wise Dogs and Eldritch Men issues #1-4, published by Dark Horse Comics.
-
Leading in a Social World
By R. Aaron TemplerThe better way is through building social capital—not with better marketing skills, but with stronger leadership acumen. Leading in a Social World shows you how.
-
Social Media Is Bullshit
By B. J. MendelsonA provocative assessment of social media counsels readers on the essentials of what they need to know about using the Internet to expand a business, challenging the claims of online authorities and marketing consultants while tracing the ...
-
Hacking ISIS: How to Destroy the Cyber Jihad
By Malcolm W. NanceHacking ISIS explains and illustrates in graphic detail how ISIS produces religious cultism, recruits vulnerable young people of all religions and nationalities, and disseminates their brutal social media to the world.
-
Breaking the Social Media Prism: How to Make Our Platforms Less Polarizing
By Chris BailDrawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less.