Principles of Marketing
- ISBN-10
- 0534038972
- ISBN-13
- 9780534038977
- Series
- Principles of Marketing
- Category
- Business & Economics
- Pages
- 757
- Language
- English
- Published
- 1987-01-01
- Publisher
- Thomson South-Western
- Authors
- Robert F. Lusch, Virginia N. Lusch
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