Copywriting for the Electronic Media: A Practical Guide
- ISBN-10
- 053415624X
- ISBN-13
- 9780534156244
- Series
- Copywriting for the Electronic Media
- Pages
- 377
- Language
- English
- Published
- 1992
- Publisher
- Wadsworth
- Authors
- Milan D. Meeske, R. C. Norris
Description
Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts).
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Other editions
-
- 2008-01-01
- 312 pages
- Paperback
- Wadsworth Publishing Company
-
- 2003
- - pages
- Paperback
- Wadsworth Publishing Company
-
- 2002-07-24
- - pages
- Paperback
- Wadsworth Publishing Company
-
- 1987
- 367 pages
- Paperback
- Wadsworth Publishing Company