This is PR: The Realities of Public Relations

This is PR: The Realities of Public Relations
ISBN-10
0534172628
ISBN-13
9780534172626
Series
This is PR
Category
Business & Economics / Public Relations
Pages
615
Language
English
Published
1993
Publisher
Wadsworth Publishing Company
Authors
Alan Scott, Doug Newsom, Judy Vanslyke Turk

Description

This text presents the history and development of public relations, an introduction to communication theory, persuasion and research methods as well as an overview of practical topics.

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