This is PR: The Realities of Public Relations

This is PR: The Realities of Public Relations
ISBN-10
053455962X
ISBN-13
9780534559625
Series
This is PR
Category
Public relations
Language
English
Published
2000
Publisher
Wadsworth Publishing Company
Authors
Doug Newsom, Dean Kruckeberg, Judy Vanslyke Turk

Description

This authoritative text introduces students to the world of public relations with a strong emphasis on the fundamentals (such as history and research), as well as the emerging issues (such as technology, ethics, and the international aspects of public relations).

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