This is PR: The Realities of Public Relations

This is PR: The Realities of Public Relations
ISBN-10
0534562639
ISBN-13
9780534562632
Series
This is PR
Category
Public relations
Language
English
Published
2004
Publisher
Wadsworth Publishing Company
Authors
Doug Newsom, Dean Kruckeberg, Judy Vanslyke Turk

Description

This volume introduces students to the world of public relations with a strong emphasis on the fundamentals, such as history and research, as well as the emerging issues, such as technology, ethics, and the international aspects of public relations.

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