Public Relations Cases
- ISBN-10
- 0534606105
- ISBN-13
- 9780534606107
- Category
- Cases
- Pages
- 452
- Language
- English
- Published
- 2004
- Publisher
- Cengage Learning
- Author
- Jerry A. Hendrix
Description
This 6th edition continues to study examples of public relations by following the author's philosophy that great PR comes from the interactive participation among sources and receivers of information.
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