International Marketing Management

International Marketing Management
ISBN-10
0534921310
ISBN-13
9780534921316
Series
International Marketing Management
Category
Business & Economics / Exports & Imports
Pages
758
Language
English
Published
1990
Publisher
PWS-Kent Publishing Company
Author
Subhash C. Jain

Description

International Marketing, 6e is a comprehensive, up-to-date introduction to international marketing designed for use in undergraduate or graduate courses. Jain accurately portrays today's field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. This text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples that hold the student's interest. Additionally, this text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.

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