Sports and Entertainment Marketing
- ISBN-10
- 0538445149
- ISBN-13
- 9780538445146
- Series
- Sports and Entertainment Marketing
- Category
- Entertainment events
- Pages
- 424
- Language
- English
- Published
- 2007-03
- Publisher
- South-Western Pub
- Authors
- Ken Kaser, Dotty Boen Oelkers
Description
SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
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