Sports and Entertainment Marketing

Sports and Entertainment Marketing
ISBN-10
0538445157
ISBN-13
9780538445153
Series
Sports and Entertainment Marketing
Category
Education
Pages
432
Language
English
Published
2007-03-29
Publisher
Cengage Learning
Authors
Ken Kaser, Dotty B. Oelkers

Description

SPORTS AND ENTERTAINMENT MARKETING. 3E incorporates feedback from instructors across the country and has expanded by three chapters. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Other editions

Similar books