Services Marketing
- ISBN-10
- 0538476451
- ISBN-13
- 9780538476454
- Series
- Services Marketing
- Category
- Service industries
- Pages
- 468
- Language
- English
- Published
- 2011
- Authors
- K. Douglas Hoffman, John E. G. Bateson
Description
Bateson and Hoffman's SERVICES MARKETING, 4e, International Edition examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the text feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." The Fourth Edition of this proven text draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving students valuable insights and skills to help them succeed in today's business environment. The text also maintains its popular, reader-friendly style and the streamlined structure that makes it perfect for courses of all types within both semester and quarter schedules.
Get the book
Other editions
Similar books
-
EBK: Services Marketing
By Alan Wilson, Valarie Zeithaml, Mary Jo Bitner25 T.L. Keiningham, B. Cooil, L. Akjoy, T.W. Andreassen and J. Weiner, 'The value of different customer satisfaction and ... 48–51; S. Wilson-Pessano, 'Defining professional competence: the critical incident technique 40 years later', ...
-
Marketing Services: Competing Through Quality
By A. Parasuraman, Leonard L. BerryExcellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service.
-
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
By Mike Schultz, John E. Doerr, Lee FrederiksenThis is the one book that won't collect dust on my shelf." —Kevin McMurdo, Chief Marketing Officer, Perkins Coie "Professional Services Marketing is the first book to directly address the challenges of the professional services marketer.
-
Services Marketing: People, Technology, Strategy (Ninth Edition)
By Christopher Lovelock, Jochen Wirtz71 Robert J. Kwortnik Jr. and Gary M. Thompson (2009), “Unifying Service Marketing and Operations with Service Experience Management,” Journal of Service Research, Vol. 11, No. 4, pp. 389–406. 72 Adapted from Kevin and Jackie Freiberg ...
-
Essentials of Services Marketing
By Jochen WirtzThe text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts.
-
Health Services Marketing: A Practitioner's Guide
By Richard K. ThomasHealth Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but ...
-
Services Marketing: People, Technology, Strategy
By Christopher Lovelock, Jochen WirtzThe marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
-
Services Marketing Interactive Approach
By Joby John, Raymond P. Fisk, Stephen J. GroveThe text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments.
-
Services Marketing and Management
By Audrey GilmoreThen a description of dimensions that form the component parts of conceptual frameworks and models for services marketing is presented . Finally , the most frequently used conceptual frameworks are discussed in some depth ...
-
Professional Services Marketing: Strategy and Tactics
By William Winston, Frederick G CraneButremember that marketing isthe science of exchange; both parties must receiveequity in the exchange process. The professional only obtains ... Professional services marketers must set aside bothtime and money for marketing activities.