Marketing
- ISBN-10
- 0538480564
- ISBN-13
- 9780538480567
- Series
- Marketing
- Category
- Marketing
- Pages
- 736
- Language
- English
- Published
- 2012
- Publisher
- Thomson South-Western
- Authors
- William M. Pride, O. C. Ferrell, G. Tomas M. Hult
Description
Perfect for students of all backgrounds and interest levels, Hult, Pride and Ferrell's MARKETING 2012, International Edition combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2012, International Edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
Get the book
Other editions
Similar books
-
The Marketing Book
By Susan Hart, Michael J. BakerThe Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice.
-
Relationship Marketing: Successful Strategies For The Age Of The Customer
By Regis MckennaFrom the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.
-
This Is Marketing: You Can't Be Seen Until You Learn to See
By Seth GodinThis is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
-
The Marketing Book: A Marketing Plan for Your Business Made Easy Via Think / Do / Measure, 2019 Edition
By Jason McDonaldDo you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts.
-
R.E.D. Marketing: The Three Ingredients of Leading Brands
By Greg Creed, Ken MuenchThis book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
-
Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design
By David Langton, Anita CampbellThe examples David Langton and Anita Campbell offer in this book are clear evidence of this essential fact.
-
The Facebook Marketing Book
By Dan Zarrella, Alison ZarrellaFacebook is indexed by search engines and also has deals with Google and Bing to display social search results that include posts from your friends. Facebook's search is not always the greatest at displaying results, but the site's ...
-
The CEO's Guide to Marketing: The Book Every Marketer Should Read Before Their Boss Does
By Lonny KocinaI’m not kidding when I say The CEO’s Guide to Marketing will make you the smartest marketer in the room. You are going to wish you had this book years ago. Lonny Kocina
-
Principles of Marketing
By Gary Armstrong, Philip Kotler, Stewart AdamThe 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.
-
The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies
By Dan WhiteThe Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values.