Introduction to Business

Introduction to Business
ISBN-10
0538480599
ISBN-13
9780538480598
Series
Introduction to Business
Category
Business
Pages
678
Language
English
Published
2012
Publisher
Thomson South-Western
Authors
William M. Pride, Jack R. Kapoor, Robert James Hughes

Description

INTRODUCTION TO BUSINESS, 11E, International Edition is a best-selling introductory text featuring an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. This edition closely examines cutting-edge topics like the impact of the economic crisis and political climate on business, green and socially responsible business, and sustainability. INTRODUCTION TO BUSINESS, 11E, International Edition delivers on expanded choice, increased engagement and improved outcomes by offering innovative custom and technology options that meet the needs of your course. Increase student engagement and improve outcomes by incorporating one of our digital products into your course.

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