Strategic Management of Technology and Innovation
- ISBN-10
- 0538481730
- ISBN-13
- 9780538481731
- Series
- Strategic Management of Technology and Innovation
- Category
- High technology industries
- Pages
- 388
- Language
- English
- Published
- 2011
- Publisher
- South Western Educational Publishing
- Authors
- Margaret A. White, Garry D. Bruton
Description
THE STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION, 2e, International Edition explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.
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