Introduction to Online Market & Industry Research: Search Strategies, Case Study, Problems, and Data Source Evaluations and Reviews

Description

Internet research can be quick, easy, and abundant — but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative multi-series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in company research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making.Introduction to Online Market and Industry Research provides workable search strategies and valuable source information to inexperienced and experienced researchers to facilitate research in just about any industry. Market research offers business managers a picture of the environment in which they operate- and thus facilitates informed decision making. At one time or another, most business professionals will do their own market or industry research. The techniques outlined here guide the search to the most useful and cost-effective sources.Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference.

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