Sales Management: Building Customer Relationships and Partnerships

Sales Management: Building Customer Relationships and Partnerships
ISBN-10
0538743921
ISBN-13
9780538743921
Series
Sales Management
Category
Customer relations
Pages
462
Language
English
Published
2010
Publisher
South Western Educational Publishing
Author
Joseph F. Hair

Description

SALES MANAGEMENT: BUILDING CUSTOMER RELATIONSHIPS AND PARTNERSHIPS, International Edition is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.

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