Professional Selling: A Relationship Management Process
- ISBN-10
- 0538827769
- ISBN-13
- 9780538827768
- Series
- Professional Selling
- Category
- Business & Economics
- Pages
- 564
- Language
- English
- Published
- 1994
- Publisher
- South-Western Pub
- Authors
- John I. Coppett, William A. Staples
Description
This text is based on the premise that lasting relationships between buyers and sellers must be managed with a long term perspective in mind. It presents the reader with an analysis of how personal selling fits in the big picture and contributes to a total corporate promotional effort.
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