Principles of Marketing
- ISBN-10
- 0538829826
- ISBN-13
- 9780538829823
- Series
- Principles of Marketing
- Category
- Marketing
- Pages
- 846
- Language
- English
- Published
- 1993-01-01
- Publisher
- Thomson South-Western
- Authors
- Joseph F. Hair, Charles W. Lamb, Carl D. McDaniel
Description
This book provides readers with a comprehensive introduction to marketing. Features include an Integrated Teaching System; more emphasis on multicultural marketing, globalization, TQM, ethics, small business marketing; and critical thinking cases and experiential exercises.
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