Consumer Behavior and Marketing Action
- ISBN-10
- 0538844337
- ISBN-13
- 9780538844338
- Category
- Business & Economics / General
- Pages
- 749
- Language
- English
- Published
- 1995
- Publisher
- South-Western College Pub.
- Author
- Henry Assael
Description
This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.
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