Marketing Applications-Marketing
- ISBN-10
- 0538849517
- ISBN-13
- 9780538849517
- Category
- Marketing
- Pages
- 74
- Language
- English
- Published
- 1995
- Publisher
- South-Western Pub
- Authors
- Carl McDaniel, Charles Lamb, Joseph Hair
Description
Contains 22 short activities that require students to apply introductory Marketing principles to their own experience and to the world around them.
Get the book
Similar books
-
E-Marketing: Applications of Information Technology and the Internet Within Marketing
By Cor MolenaarSupplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.
-
Mobile App Marketing and Monetization: How to Promote Mobile Apps Like a Pro: Learn to Promote and Monetize Your Android...
By Alex GenadinikThis is a book I wrote with all my heart and soul.
-
iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps
By Jeffrey HughesCompletely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best ...
-
Testing 1-2-3: Experimental Design with Applications in Marketing and Service Operations
By Johannes Ledolter, Arthur J. SwerseyThis book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, ...
-
Consumer Behaviour: Applications in Marketing
By Robert East, Malcolm Wright, Marc VanhueleMeyer-Waarden, L. 232, 240 Michon, R. 239 Mick, D.G. 37 Milgram, S. 238 Miller, F. 253^1 Milliman, R.E. 236-7 Mitchell, A.A. 66 Mittal, V 169-70, 259 Mizerski, R.W 259, 270 Moldovan, S.E. 276 Monroe, K.B. 194, 197, 202 Moore, WL.
-
App Marketing, This is Real Android Marketing: MOBILE APPS, EVERYTHING YOU NEED TO KNOW ABOUT BOOSTING PROFITABILITY!
By Jin Kim- The Key is Exposure and PR - Secure Word-of-Mouth Marketing Channels 14 ADVERTISING - Enjoy Maximum Effect with Minimum Investment 15 MAINTENANCE - Keep the Tension 16 MEASURING THE PERFORMANCE AFTER LAUNCHING - Business without Measuring ...
-
Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support
By Dominique M. Hanssens, Natalie MizikThe Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications.
-
App Marketing: Top Mobile App Monetization and Promotion Strategies
By R. L. GreeneLuckily, this is the book and the tricks range from choosing the right business model to knowing the right types of platform specific strategies to take full advantage of the operating system you are releasing your app on.
-
Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships
By Koen W. De BockAdvanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and ...
-
Marketing Apps & Selling Apps. How to Create, Sell and Market Apps. App Development, Costs, Tools, Tips, Planning and Promoting...
By Albert LutonCovered in this book: - Advertising - App stores optimization - Best channels - Bringing your sketch to reality - Common concerns - Common mistakes to avoid - Cost - Ethical considerations - Keywords - Know your target audience - Market ...