Marketing

ISBN-10: 0538870117
ISBN-13: 9780538870115
Series: Marketing
Category: Marketing
Pages: 693
Language: English
Published: 1998
Publisher: Thomson South-Western
Authors: Joseph F. Hair, Charles W. Lamb, Carl D. McDaniel

Description

This text is organized around the marketing mix. The latest concepts and theories are covered, including: Internet marketing; marketing plans; customer value; small business; global and multicultural marketing; ethics; and careers in marketing.

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Other editions

Marketing
- 2012
- 736 pages
- Paperback
- Thomson South-Western
Marketing
- 2003-09-01
- 601 pages
- Paperback
- Thomson South-Western
Marketing
- 1989
- 484 pages
- Paperback
- Thomson South-Western
Marketing
- 2023-09-05
- - pages
- Paperback
- Azhar UL Haque Sario

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