Managerial Economics: Applications, Strategy, and Tactics

Managerial Economics: Applications, Strategy, and Tactics
ISBN-10
0538881062
ISBN-13
9780538881067
Series
Managerial Economics
Category
Business & Economics / Economics / General
Pages
814
Language
English
Published
1999
Publisher
South-Western College
Authors
James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris

Description

The emphasis on real world, manager-oriented applications shows students how managers apply theories and techniques to analyze and solve real world business problems. Over 200 applications, corporate examples, and Managerial Challenges - more than any other book - support this real world approach.

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