Outside in: The Power of Putting Customers at the Center of Your Business
- ISBN-10
- 0547913982
- ISBN-13
- 9780547913988
- Series
- Outside In
- Category
- Business & Economics
- Pages
- 260
- Language
- English
- Published
- 2012
- Publisher
- Houghton Mifflin Harcourt
- Authors
- Harley Manning, Kerry Bodine
Description
Two research analysts describe how companies can truly understand the real needs of their customers by seeing a business through their eyes and enforcing the concept of “customer service” through every facet of the company, from finance to legal to marketing.
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Other editions
-
- 2023-01-24
- 433 pages
- Paperback
- Oxford University Press
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