Experiential Marketing: Exploring the Dimensions, Characteristics, and Logic of Firm-driven Experiences

ISBN-10: 0549543856
ISBN-13: 9780549543855
Series: Experiential Marketing
Category: Marketing
Pages: 325
Language: English
Published: 2008
Publisher: ProQuest
Author: Clinton David Lanier

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Other editions

Experiential Marketing: Integrated Theory & Strategic Application
- 2022-01-12
- 232 pages
- Ebook
- SAGE
Experiential Marketing: Case Studies in Customer Experience
- 2020-12-28
- 332 pages
- Ebook
- Routledge
Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es
- 2019-01-28
- 278 pages
- Ebook
- Routledge
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
- 2017-12-03
- 320 pages
- Ebook
- Kogan Page Publishers

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