McDonald's: Behind the Arches
- ISBN-10
- 0553347594
- ISBN-13
- 9780553347593
- Series
- McDonald's
- Category
- Business & Economics
- Pages
- 486
- Language
- English
- Published
- 1995
- Publisher
- Bantam
- Author
- John F. Love
Description
Discusses the people, the strategies, and the innovations that turned a hamburger stand into a multi-billion-dollar corporation that revolutionized an industry and influenced the culture of America.
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