Outbound Telephone Selling: A Management Manual

Outbound Telephone Selling: A Management Manual
ISBN-10
0566080893
ISBN-13
9780566080890
Category
Salg
Pages
204
Language
English
Published
1999
Publisher
Gower Publishing, Ltd.
Author
Pat Cochrane

Description

This book will enable you to set up an outbound telephone selling operation either 'from scratch' or by retraining customer service staff in the skills of professional selling over the phone. Straightforward and practical throughout, Pat Cochrane will take you step-by-step through the management issues that need to be addressed. With case studies showing successful best practice from companies like BT, Girobank and Doctor Solomon, this book will show you how to be proactive in selling your company, products and services over the phone.

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