Developing Strategic Partnerships: How to Leverage More Business from Major Customers
- ISBN-10
- 0566081016
- ISBN-13
- 9780566081019
- Category
- Business & Economics
- Pages
- 228
- Language
- English
- Published
- 1999
- Publisher
- Gower Publishing, Ltd.
- Author
- Chris Steward
Description
Developing Strategic Partnerships enables you to have access to a sophisticated technique of building customer alliances, which has been developed over many years. This is backed up with international case examples which show how different companies have developed partnerships and the outcomes realized from them. The book maps out for the business development practitioner how to move from ordinary business to business co-operation to creating a unique, lasting and profitable partnership.
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