The Handbook of Customer Satisfaction and Loyalty Measurement
- ISBN-10
- 0566087448
- ISBN-13
- 9780566087448
- Category
- Business & Economics
- Pages
- 273
- Language
- English
- Published
- 2006
- Publisher
- Gower Publishing, Ltd.
- Authors
- Jim Alexander, Nigel Hill
Description
The third edition of the book offers a thorough guide to collecting and reporting accurate measures of customer satisfaction as well as useful advice on how to use the measures to drive performance improvement.
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