The Global Business Handbook: The Eight Dimensions of International Management

The Global Business Handbook: The Eight Dimensions of International Management
ISBN-10
0566087472
ISBN-13
9780566087479
Category
Business & Economics
Pages
616
Language
English
Published
2009
Publisher
Gower Publishing, Ltd.
Authors
Mark J. Hooper, David J. Newlands

Description

The Global Business Handbook is based on the structure of the very successful IÃ0/00SEG International School of Management's programme on international management. Concentrating on the big developments that are currently happening internationally, the book considers how managers operating in the global business landscape must change what they do to create advantages and remain competitive.

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