Healthcare Relationship Marketing: Strategy, Design and Measurement
- ISBN-10
- 0566092174
- ISBN-13
- 9780566092176
- Category
- Medical
- Pages
- 264
- Language
- English
- Published
- 2011
- Publisher
- Gower Publishing, Ltd.
- Author
- Ira J. Haimowitz
Description
This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical marketing industry experts, each having at least 15 years of working healthcare RM knowledge, and each speaking on their specific specialities within pharmaceutical relationship marketing.
Get the book
Other editions
-
- 2012-09-28
- 260 pages
- Ebook
- Gower Publishing, Ltd.
-
- 2016-04-22
- 260 pages
- Ebook
- CRC Press
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