The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.
Principles of Marketing
This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing.
The book aims to bring an understanding of various aspects of marketing practices. This book aims to fulfil the requirement of students of B.Com. (Hons.)/B.Com. as per CBCS programme, BBA, MBA & other Commerce and Management courses.
This is suitable for any undergraduate or postgraduate undertaking an introductory course in marketing.
Resource added for the Marketing program 101043, Digital Marketing 311045, and Design and Graphic Technology program 101117.
Principles Of Marketing 11th Edition
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Top gurus in their field, the team brings to this new edition great features and content, which include: rich topical examples and applications, which explain the major decisions marketing managers face; completely revised and updated ...
For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context.