Scratch: How to Build a Potent Modern Brand from the Inside Out
- ISBN-10
- 0578584522
- ISBN-13
- 9780578584522
- Category
- Business & Economics
- Pages
- 296
- Language
- English
- Published
- 2020-01-22
- Publisher
- Barkley, Incorporated
- Authors
- Paul Corrigan, Tim Galles, Dave Gutting
Description
We no longer live in a world where fragmented, intrusive, marketing-only brands win. Today's empowered consumers and demanding work forces expect brands to work harder, inside and out, to compete, survive and thrive.Scratch: How to build a potent modern brand from the inside out is designed to help you scratch everything you thought you knew about marketing and business-to see your brand with fresh eyes. Unlike most books, this one's interactive. Tag it, dog-ear it, write in it with permanent marker, throw it against the wall.But get ready. Quite possibly the most important work you'll ever do, this book could change everything.
Get the book
Other editions
-
- 2017-01-03
- 304 pages
- Ebook
- Simon and Schuster
-
- 2017-01-03
- 304 pages
- Paperback
- Simon and Schuster
-
- 2016-10-11
- 392 pages
- Paperback
- Rodale
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