Principles of Marketing
- ISBN-10
- 0582849535
- ISBN-13
- 9780582849532
- Series
- Principles of Marketing
- Language
- English
- Published
- 2004-03
- Author
- Philip Kotler
Description
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
