Is your school or district facing increased competition, diminishing resources, changing demographics, media scrutiny, and declining employee retention? "How to Market Your School" is a comprehensive guide that provides school administrators with the essential tools to create a positive public image; attract students, qualified personnel, and volunteers; and build community support through a strategic marketing effort. Author Johanna Lockhart draws on her extensive marketing and public relations experience to cover topics such as: School marketing: What it is and why it matters Developing a marketing strategy Marketing research and database marketing Marketing and electronic communication Media relations Building community partnerships Public relations and much more Although originally intended for public school administrators, "How to Market Your School" is equally valuable to private and charter schools. It will help principals, assistant principals, business managers, and district administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program to achieve their particular goals. Lockhart presents the fundamentals of integrated marketing in clear and concise terms and uses actual case studies to illustrate each aspect of successful school marketing.
This timely book outlines the growth and development of marketing and branding practices in public education.
Calls for the integration of social emotional learning into school curricula, providing assistance for the process and including sample programs from which to model.
Read this book to discover how to connect with prospective parents through story marketing which can result in more campus visits, and ultimately enrollment.
Learn how implementing an inbound marketing strategy could increase enrollment at your private school. This helpful book is filled with tips and strategies you need to effectively market your school and attract the right students!
The book includes advice from experts in design (Helen West), customer relationship marketing (Tim Latham) and primary school marketing (Nic Eversett) as well as case studies from private and state schools.
This book is also a call to join me as an advocate for innovation in learning as the key to lifting the achievement of U.S. students and reaching the next billion young people worldwide.
Several years ago, at the request of school administrators in the Houston Independent School district, I created a workshop, Marketing Your School. The administrators who attended were aware that the landscape for public schools was ...
Includes concrete suggestions and in-depth case studies that will help you: Artfully create a brand name, symbol or design Share great events using blogs and more Empower all stakeholders, including students Teach digital citizenship K-12 ...
It was initially revealed to author, Bryan Foster, in the early morning on 28th, May 2016 while camping on the plains of Mt Warning in Murwillumbah. This is the fifth book published in the 'GOD Today' Series.
NELS:88 followed a cohort of students as they moved from the middle grades to high school and into postsecondary schooling or careers (Ingels, Thalji, Pulliam, Bartot, & Frankel, 1994). In 1988, a nationally representative sample of ...