Stories That Sell: Turn Satisfied Customers Into Your Most Powerful Sales & Marketing Asset
- ISBN-10
- 061518300X
- ISBN-13
- 9780615183008
- Category
- Business report writing
- Pages
- 253
- Language
- English
- Published
- 2008-04
- Publisher
- Aim Pub
- Author
- Casey Hibbard
Description
Introduces steps for capturing and using customer success stories to grow a business or cause, with insight from such organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, and Make-A-Wish Foundation.
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