Anticipate: The Architecture of Small Team Innovation and Product Success

Anticipate: The Architecture of Small Team Innovation and Product Success
ISBN-10
0615287999
ISBN-13
9780615287997
Series
Anticipate
Category
Creative ability in business
Pages
192
Language
English
Published
2010-06-07
Author
Ronald P. Brown

Description

This is a book about innovation. Innovation, the process of monetizing a novel idea, is the secret to new product success. And the key driver of innovation is creative thinking. The author uses his early training in major advertising agencies, and his later experience as CEO of technology startups, to present a unique ?architecture? for empowering small technical teams with the tools and techniques they need to develop breakthrough products.

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