Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior and Advertising Research
- ISBN-10
- 0615630685
- ISBN-13
- 9780615630687
- Series
- Marketing Scales Handbook
- Category
- Business & Economics
- Pages
- 754
- Language
- English
- Published
- 2012-05-02
- Author
- Gordon C. Bruner
Description
This sixth volume in the series reviews 682 consumer-related measurement scales that were reported in top marketing journal articles published from 2006 to 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.
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Other editions
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- 2021-04-17
- 543 pages
- Paperback
- -
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- 2019-03-02
- 551 pages
- Paperback
- -
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- 2013-04-05
- 164 pages
- Paperback
- -
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