The Curtain - a Novel
- ISBN-10
- 0615780113
- ISBN-13
- 9780615780115
- Category
- Data mining
- Pages
- 314
- Language
- English
- Published
- 2013-03-05
- Authors
- Dave King, Patrick Ord, Ranilo Cabo
Description
Have you met Henry Maddox? He knows you - not personally of course... he really only knows your data. But from that data he actually may know you better than you think you know yourself. Henry knows where you've been and what you've bought. He knows all of your friends. Henry not only knows your behaviors, he understands your tendencies. And from those tendencies, he can predict what you're going to do before you've actually done it. Who is Henry Maddox? He is a 21st century marketing consultant and he specializes in highly personal and irresistibly persuasive advertising. Henry's strategies combine modern data mining (Big Data) techniques with other advanced and controversial marketing practices (Market Fragmentation, Cross Promotion, and Conglomerate Propagandizing) to the point where consumers don't even know they are being sold. Businesses love Henry because he not only moves product, he actually controls their customers. But when Henry is forced to face how his techniques affect real people, he realizes he has inadvertently given corporations the power to destroy society for their own ends. THE CURTAIN explores the effect that increasingly sophisticated marketing techniques have on communities, families, and individuals. In an age of digital distractions, who remembers the transcendent morality that has allowed past civilizations to prosper? When corporations have the influence and motive to define people by what they consume, are we as individuals losing the substance of who we really are? THE CURTAIN is entertaining, fun, thought provoking, educational, and frightening. Ord's storytelling is brilliant and his research extraordinary. THE CURTAIN is a must read for anyone that watches television or movies, listens to the radio, accesses the internet, logs into social media, has a smart phone, participates in loyalty card programs, or uses GPS technology. In short, THE CURTAIN is for everyone.
Get the book
Similar books
-
Process Mining to Facilitate Process Improvement in a Healthcare Environment: An Emergency Department Case Study
By Laura MatthewsProcess Mining to Facilitate Process Improvement in a Healthcare Environment: An Emergency Department Case Study
-
Advances in Data Mining and Modeling, Hong Kong, 27-28 June 2002
By Wai Ki Ching, Michael K. Ng... 8 dissimilarity matrix and their row total St. Note that the first row has the maximum total distance (S) = 12.05), ... Both (1.2) and (1.3) gives the same solution as in Heiser and Arabie “, Pliner * or Lau, Leung and Tse * with ...
-
Discovering the Value of the Omaha System for Knowledge Representation and Data Classification: A Semantics-powered Text Mining Case Study
By Karen A. Monsen, Ragnhildur I. Bjarnadottir, Christie L. MartinThe text mining process included data selection, preprocessing, transformation, lexical analysis, and classification, performing at an 89% accuracy.
-
Introduction to Data Mining
By Pang-Ning Tan, Michael Steinbach, Anuj KarpatneEach concept is explored thoroughly and supported with numerous examples. The text requires only a modest background in mathematics.
-
Handbook of Statistical Analysis and Data Mining Applications
By Robert Nisbet, Gary Miner, John Fletcher ElderThis comprehensive professional reference for scientists, engineers, and researchers brings together in a single resource all the information a beginner will need to rapidly learn how to conduct data mining and the statistical analysis ...
-
Data Mining: Techniques And Trends
By Gopalan & SivaselvanData Mining: Techniques And Trends
-
数据挖掘基础教程: A Tutorial-based Primer
By Richard J. Roiger责任者译名:罗伊尔。
-
データマイニングと集合知: 基礎からWeb、ソーシャルメディアまで
By 石川博, 新美礼彦基礎からWeb、ソーシャルメディアまで
-
Web数据挖掘
By Bing Liu, 俞勇本书不仅介绍了搜索,页面爬取和资源探索以及链接分析等传统的Web挖掘主题,而且还介绍了结构化数据的抽取,信息整合,观点挖掘和Web使用挖掘等内容 ...
-
数据挖掘与知识发现
By 李雄飞高等学校研究生系列教材