E-business: Strategic Thinking and Practice

E-business: Strategic Thinking and Practice
ISBN-10
0618150366
ISBN-13
9780618150366
Series
E-business
Category
Business & Economics
Pages
366
Language
English
Published
2003
Publisher
Houghton Mifflin College Division
Author
Brahm Canzer

Description

Canzer uses a strategic planning approach to organise the four primary content subject areas important to E-business: technology, management, marketing, and finance. The text has been kept brief to allow additional research and study content to be placed on-line. Cases and project-based learning assignments from the author's own classes will be added each semester. An on-line journal and a gateway to resources brings the text and accompanying web resources together in a dynamic interactive way for students, which make this brand new publication very suitable for e-business courses as well as for supplemental use in the principles of marketing and management courses. Features of this brand new text include: - Key focus on four primary topics - E-business technology, management, marketing, and finance - Light on Hardware, Heavy on Strategy. This text focuses on what today's business students need to know about developing, managing, and maintaining a successful E-business.By placing emphasis on theory and application, rather then the physical structure of the e-business environment, Canzer helps students to be better prepared to meet the E-business challenges of both today and tomorrow - Balanced Presentation of theory and strategy. Canzer strikes a balance in presenting E-business Strategies with examples of strategy in practice allowing students to first learn the theory then see it applied in the real world. Amongst these numerous real world examples and cases are some of today's E-businesses including: IBM, Microsoft, Sun Microsystems, Siebel, and PeopleSoft

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