Cases in Global Marketing Strategies

Cases in Global Marketing Strategies
ISBN-10
0618159487
ISBN-13
9780618159482
Category
Export marketing
Pages
324
Language
English
Published
2001
Authors
Jean-Pierre Jeannet, Hubert D. Hennessey

Other editions

Similar books

  • Tesco in South Korea: Strategic Localization
    By Karen Robson, Leyland F. Pitt

    This case explores Tesco's strategy of strategic localization in South Korea and asks students to consider how the company should respond to the new regulations. Could Tesco continue to be successful by operating in South Korea?

  • International Marketing: An Asia-Pacific Perspective
    By Richard Fletcher, Heather Crawford

    The text takes a practical approach which clearly outlines the links between three different stages of marketing: connecting analysis with planning, planning with strategy and strategy with implementation.

  • Global Marketing Management
    By Warren J. Keegan, Fritz Herman Rolf Seringhaus

    Martin felt that it would be beneficial to the company to reward those American GOs who show promise or who are already good at what they do with good salaries . American GOs needed to feel that they were not making an unnecessary ...

  • International Marketing
    By Philip R. Cateora, John Graham, Clare D'Souza

    Cateora helps students to see the cultural and environmental uniqueness of any nation or region. This edition provides a particular focus on the changing dynamics in the Asia Pacific region and their importance in the wider global context.

  • International Marketing: Text and Cases
    By Justin Paul

    INTERNATIONAL EXPANSION OF HARLEY DAVIDSON ( HD ) A key part of Harley - Davidson's growth strategy is expanding its sales outside of the US . H - D realised that if its growth is to continue , Europe will have to play a significant ...

  • International Marketing
    By Michael R. Czinkota, Ilkka A. Ronkainen

    The second best selling text which is well known for its extremely current coverage, unique chapter coverage, and prestigious author team who have consulted or taught all over the world....

  • International Marketing Strategy: Analysis, Development and Implementation
    By Robin Lowe, Isobel Doole, Chris Phillips

    This textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis; development; and implementation.

  • International Marketing
    By John L. Graham, Philip R. Cateora, Edward R. Bruning

    NAME INDEX Brook , Paula , 310 Brooke , James , 487 Brouthers , Keith D. , 282 Brouthers , Lance Eliot , 14 Brundtland ... Richard A. , 246 Cameron , Stevie , 571 Campbell , Bruce , 234 Campbell , Kerry , 98 Campbell , Nigel , 514 Cao ...

  • Creating Competetive [i.e. Competitive] Advantage Using the Internet in Primary Sector Industries
    By Nicholas Ashill, Lisa J. Casagranda, Peter M. Stevens

    Creating Competetive [i.e. Competitive] Advantage Using the Internet in Primary Sector Industries

  • 全球市场营销学/英文版/世界财经与管理教材大系/Global marketing: 英文版
    By 阿科特, Syed H. Akhter

    由ITP国际出版公司授权出版